Results
Real projects, real numbers. Each case study shows the challenge, the strategy and the measurable outcome. Ask me for a detailed walkthrough of any project on a call.
Quick answer
What results can SEO deliver?
Well-executed SEO grows non-brand organic traffic, rankings for commercial keywords and inbound leads, and the growth compounds over time. Typical programs show early wins in 4 to 8 weeks and meaningful growth within 4 to 6 months.
Case studies
Challenge: Thousands of product pages with thin, duplicate descriptions and weak category structure.
What I did: Category architecture, product schema, internal linking and content templates for long-tail searches.
Challenge: Large site competing for competitive, fast-changing car research keywords.
What I did: Keyword planning at scale, content optimisation and technical fixes, working with a content team.
Challenge: Good product, low non-brand visibility, and blog traffic that did not convert.
What I did: Topic clusters, bottom-of-funnel comparison pages, conversion paths and AI-answer optimisation.
Challenge: Leads depended on paid ads, while organic search brought almost no enquiries.
What I did: Technical cleanup, service and location pages, schema and a steady content program.
Report insights
Pages targeting lower-volume, high-intent queries consistently produce more leads than broad, high-volume terms.
Pages with clear question-and-answer sections, lists and schema are cited far more often in AI Overviews and chat answers.
Indexation, internal linking and speed fixes often unlock growth before any new content is written.
LinkedIn recommendations
Read all 10 recommendations on LinkedIn.
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