Case study · Automotive e-commerce
How a Saudi online tyre store nearly doubled its Google clicks in six months, as brand and product pages took over from the home page and product rich results went from almost nothing to about 5,000 clicks.
Quick answer
In the last six months, compared with the six months before, Google clicks grew 95% (8.8K to 17.1K) and impressions 63%. Clicks to product pages grew 10.5x and to tyre-brand pages 2.6x, non-brand clicks almost doubled, and product rich results grew from 10 to about 5,000 clicks.
The challenge
59% of Google clicks landed on the home page, so most brand and product pages earned little search traffic of their own.
Tyre product pages earned only 314 clicks in six months, and product rich results in Google brought in just 10 clicks.
Three in four clicks came from mobile, where the click-through rate was 2.8%, below desktop.
Growth drivers
Select an area to see what changed in the data.
The results
Hover or tap any bar for its value.
| Clicks | Position before | Position after | |
|---|---|---|---|
| كفرات دملج (Domlg tyres) | 29 → 266 (+817%) | 6.9 | 2.7 (+4.2) |
| دملج (Domlg) | 88 → 383 (+335%) | 4.6 | 2.9 (+1.6) |
| كفرات بلاك ارو (Black Arrow tyres) | 38 → 190 (+400%) | 4.3 | 3.0 (+1.3) |
| كفرات دملج 16 (Domlg size-16 tyres) | 2 → 62 | 7.4 | 3.2 (+4.2) |
| كفرات رودستون (Roadstone tyres) | 0 → 44 | 10.9 | 7.8 (+3.1) |
| اطارات (tyres) | 184 → 184 (0%) | 12.1 | 10.4 (+1.7) |
| كفرات (car tyres) | 1,139 → 1,368 (+20%) | 9.1 | 9.6 (−0.5) |
Outcomes
Clicks, impressions and positions are from Google Search Console, web search, comparing the last 6 months (about mid-May to mid-November 2026) with the previous 6 months. Monthly brand and content page clicks are from the store’s own SEO report, which has data from 24 January 2026. The store is not named, and no sales, order or customer data is published.
FAQ
Quick answers about this project.
In the last six months, compared with the six months before, Google clicks grew 95% and impressions 63%. Clicks to product pages grew 10.5x, clicks to tyre-brand pages 2.6x, and non-brand clicks 97%.
Tyre-brand pages and product pages. The home page’s share of clicks fell from 59% to 33% as brand and product pages started ranking for brand and size searches on their own.
Google search results that show product details such as price and availability. For this store they grew from 10 clicks to almost 5,000 in six months.
To protect the client’s privacy. The case study shares search results only, with no sales, order or customer data.
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