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Prashant Singhal

Work dashboard

Prashant Singhal: Work Dashboard, KRAs & KPIs

A live overview of who I am, how I work, what I am accountable for and how I measure success. Share this page with your team, manager or procurement.

Available for new projects

Role
SEO Consultant & Organic Growth Strategist
Experience
10+ years (since 2013)
Markets
USA · UK · Australia · Saudi Arabia
Industries
E-commerce · SaaS · Services
Response time
24–48 working hours

10+

Years of experience

[00]+

Projects delivered

[00]

Active clients / retainers

10

LinkedIn recommendations

Key result areas

KRAs I own and the KPIs behind them

Every engagement starts by agreeing which KRAs matter to your business. Each KRA has measurable KPIs that appear in your monthly report.

KRA 1 · Organic visibility

Grow rankings and non-brand organic traffic for priority topics.

  • Organic sessions
  • Non-brand clicks (GSC)
  • Top-3 / top-10 keywords
  • Share of voice

KRA 2 · Lead generation

Turn organic and paid traffic into qualified enquiries and sales.

  • Organic leads
  • Conversion rate
  • Cost per lead
  • Revenue attributed

KRA 3 · AI search presence

Get the brand cited in AI Overviews, ChatGPT, Gemini and Perplexity.

  • AI citations on tracked prompts
  • Featured snippets
  • Entity coverage
  • AI referral traffic

KRA 4 · Technical health

Keep the site fast, crawlable, indexable and error-free.

  • Core Web Vitals pass rate
  • Index coverage
  • Crawl errors
  • Schema validity

KRA 5 · Content performance

Publish and refresh content that ranks, answers and converts.

  • Pages published / refreshed
  • Content decay recovered
  • Engagement rate
  • Assisted conversions

KRA 6 · Client partnership

Communicate clearly and deliver on time, every month.

  • On-time delivery
  • Report sent by day 5
  • Response time 24–48h
  • Client satisfaction

Scoreboard

Standard KPI targets

Benchmarks I aim for on client sites. Your targets are set during onboarding, based on your baseline and market.

Core Web Vitals pass rate (mobile) · target 90%
Valid pages indexed · target 95%
Priority keywords in top 10 within 6 months · target 60%
Tracked AI prompts citing the brand · target 40%
Monthly reports delivered on time · target 100%

Report insights

What every monthly report includes

Latest snapshot

Recent highlights

[Month YYYY]

[Highlight 1, e.g. +00% organic clicks for a SaaS client]

[Month YYYY]

[Highlight 2, e.g. brand cited in AI Overviews for 00 prompts]

[Month YYYY]

[Highlight 3, e.g. Core Web Vitals passed on all templates]

Toolkit

Tools I use every week

  • Google Search Console
  • Google Analytics 4
  • Google Tag Manager
  • Looker Studio
  • Google Ads
  • Meta Ads Manager
  • Semrush
  • Ahrefs
  • Screaming Frog
  • Google NLP API
  • Rank Math
  • HubSpot
  • Microsoft Clarity
  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
  • WordPress
  • Elementor

Explore

More about my work

About me

Background, experience and approach.

Results

Case studies and outcomes.

Services

Everything I can help with.

Blog

Insights on SEO and AI search.

Like what you see? Let's talk.

Tell me about your website and goals. You will get a clear, honest plan within 48 working hours.