Service
Paid social campaigns and optimised social profiles that generate leads and support your search visibility, with clear creative testing and honest reporting.
Quick answer
What is social media optimization (SMO)?
SMO improves your social profiles and content so they attract, engage and convert the right audience. Combined with Meta Ads, it turns social platforms into a predictable lead channel.
Deliverables
Clear deliverables, agreed before we start.
Fit
B2C brands, e-commerce stores and local service businesses that want demand beyond search, plus B2B brands building authority on LinkedIn.
Measurement
Every KPI appears in your monthly report and on your shared dashboard. See how I report.
Process
A technical, content and competitor audit of your site, plus an AI-visibility check across ChatGPT, Gemini and Perplexity.
A prioritised 90-day roadmap with the KRAs and KPIs we agree on up front, so success is measurable.
Hands-on implementation: fixes, content, schema, internal links and campaigns. No hand-offs to juniors.
A monthly report and a shared dashboard: what moved, why it moved, and what happens next.
Explore
Google Ads search, Performance Max and shopping campaigns built for ROAS, not clicks.
Lifecycle email, newsletters and automated nurture flows that turn visitors into buyers.
Landing page, UX and funnel improvements that convert more of the traffic you already have.
FAQ
Short, direct answers to the questions clients ask most.
I plan the creative strategy, write the copy and brief designers. I can also produce simple creatives with AI design tools when speed matters.
Facebook and Instagram through Meta Ads, plus LinkedIn for B2B. Others on request.
Campaigns can produce leads in the first week. Performance usually stabilises after 2 to 4 weeks of learning and testing.
Tell me about your website and goals. You will get a clear, honest plan within 48 working hours.