Service
Search, Performance Max, Shopping and remarketing campaigns built around conversions and ROAS, managed by a marketer who also understands SEO, so paid and organic work together.
Quick answer
What is search engine marketing (SEM)?
SEM is paid advertising on search engines such as Google Ads and Microsoft Ads. You bid on keywords so your ads appear above results for people actively searching for what you sell.
Deliverables
Clear deliverables, agreed before we start.
Fit
Businesses that need leads or sales now while SEO compounds, and advertisers whose current campaigns spend a lot but convert poorly.
Measurement
Every KPI appears in your monthly report and on your shared dashboard. See how I report.
Process
A technical, content and competitor audit of your site, plus an AI-visibility check across ChatGPT, Gemini and Perplexity.
A prioritised 90-day roadmap with the KRAs and KPIs we agree on up front, so success is measurable.
Hands-on implementation: fixes, content, schema, internal links and campaigns. No hand-offs to juniors.
A monthly report and a shared dashboard: what moved, why it moved, and what happens next.
Explore
Facebook and Instagram (Meta) ads plus social profiles that support search and sales.
Landing page, UX and funnel improvements that convert more of the traffic you already have.
Technical, on-page, content and authority SEO that grows qualified organic traffic on Google.
FAQ
Short, direct answers to the questions clients ask most.
It depends on your market and cost per click. I recommend a test budget big enough to gather meaningful conversion data in 4 to 6 weeks, and share a projection before we start.
Yes, on request. Campaigns can often be imported from Google Ads and optimised separately.
Not directly for rankings, but paid search data shows which keywords convert, and that sharpens your SEO and content priorities.
Tell me about your website and goals. You will get a clear, honest plan within 48 working hours.