Case study · E-commerce & local
How Google Ads, Google Merchant Center and local SEO nearly tripled online revenue for a Coral Gables custom cake shop: August to October 2026 compared with May to July.
Quick answer
From August to October 2026, compared with May to July, online revenue grew 2.8x, organic search revenue doubled and paid search revenue grew 3.3x. In Google Ads, cost per conversion fell 58% while conversions grew 5.5x, giving a 9.5x return on ad spend. Google Merchant Center listings went from near zero to 172.8K impressions.
The challenge
Paid social sent hundreds of visits but no recorded conversions, and Google Ads cost $23.54 per conversion.
Before August, the store earned almost no impressions from Google Merchant Center free listings and image results.
High-volume searches such as "cake near me", "cakes near me" and "bakery near me" ranked around positions 8 to 9.
The strategy
Select a workstream to see what was done.
The results
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| Clicks | Impressions | CTR | Avg. position | |
|---|---|---|---|---|
| Aug–Oct vs May–Jul 2026 | 1,381 vs 1,468 (−6%) | 52.3K vs 58.2K (−10%) | 2.6% vs 2.5% | 9.0 vs 10.1 (better) |
| Last 28 days vs previous 28 days | 494 vs 338 (+46%) | 15.2K vs 15.4K (−1%) | 3.3% vs 2.2% | 8.1 vs 8.2 (better) |
Timeline
Paid social drove visits but no conversions, Google Ads cost $23.54 per conversion, and free Google listings were barely visible.
Google Merchant Center listings started sending visitors and the first purchases.
Brand and location campaigns for Coral Gables, Brickell and Miami replaced the old setup.
After the rebuild, conversions grew 5.5x, cost per conversion fell 58% and return on ad spend reached 9.5x.
Online revenue 2.8x, organic search revenue 2x, paid search revenue 3.3x and AI-assistant visits 7x.
Revenue and sessions are from Google Analytics 4 (1 Aug–31 Oct 2026 vs 1 May–31 Jul 2026). Google Ads figures compare performance before and after the account rebuild. Merchant Center and Search Console cover the periods shown. Revenue is shown as relative change only; no order, customer or sales-volume data is published.
FAQ
Quick answers about this project.
From August to October 2026, compared with May to July, online revenue grew 2.8x, organic search revenue doubled and paid search revenue grew 3.3x. Google Ads cost per conversion fell 58% with a 9.5x return on ad spend, and Merchant Center listings reached 172.8K impressions.
The account was split into a brand campaign and a location campaign for Coral Gables, Brickell and Miami, focused on custom and birthday cakes. After the rebuild, spend fell 43% while conversions grew 5.5x.
Free product listings and image results on Google, which grew from near zero to 172.8K impressions and 772 clicks in three months, and produced the first purchases from that channel.
Google Analytics 4, Google Ads, Google Merchant Center and Google Search Console. Search Console figures are shown as reported. Revenue is shown as relative change only, and no client name, order or customer data is published.
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