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Case study · Healthcare

Homeopathy Clinic: 4.2x Google Clicks to Treatment Pages and 85% More Organic Conversions

How a homeopathy clinic moved its search traffic from one news article to its own treatment pages: 4.2x more Google clicks to treatment pages, twice as many searches in the top 10 and 85% more key events from organic search.

Client
Homeopathy Clinic
Industry
Healthcare: homeopathy clinic treating skin, ENT, joint, digestive and fertility conditions
Market
India, with in-person and online consultations
My role
SEO lead
  • 4.2xGoogle clicks to treatment pages2.0K → 8.4K
  • +85%Key events from organic search84 → 155 (GA4)
  • 2.1xGoogle impressions393K → 814K
  • 2xSearch queries in Google’s top 103.4K → 6.8K queries
  • +37%Organic search visits9.2K → 12.6K (GA4)
  • 79Treatment pages earning clicksUp from 40

Quick answer

What results did SEO deliver for the homeopathy clinic?

Comparing two equal periods, Google clicks to treatment pages grew 4.2x (2.0K to 8.4K), Google impressions 2.1x and search queries in the top 10 doubled. Organic search visits grew 37% and key events from organic search grew 85%, from 84 to 155.

The challenge

Where the clinic stood before

  1. Traffic built on one news article

    60% of Google clicks went to a single news-style blog post about a herpes vaccine, which brought few conversions: 15 key events from 4.8K clicks.

  2. Treatment pages ranked too low

    The average Google position across the site was 15.2, and the main herpes treatment page sat at #23.7.

  3. Few treatment pages in search

    Only 40 treatment pages earned any Google clicks, and just 17 ranked in the top 10.

Growth drivers

Where the growth came from

Select an area to see what changed in the data.

Treatment pages

  • Google clicks to treatment pages grew 4.2x, from 2.0K to 8.4K
  • Impressions grew 2.8x, from 124K to 350K
  • Treatment pages in the top 10 grew from 17 to 39
  • Key events from treatment pages grew from 19 to 69

Condition rankings

  • Herpes treatment page: 416 → 1,826 clicks, position #23.7 → #14.3
  • Fistula: 16 → 276 clicks, position #52 → #10
  • Azoospermia: 21 → 652 clicks, at #4.9
  • New pages earning clicks, such as polyps (430), cuts on the tongue (202) and balanitis (160)

Health guides

  • Blog guide clicks grew 5.1x, from 523 to 2.7K
  • Blog impressions grew 5.5x, from 65K to 356K
  • Guides on skin, women’s health and digestion now rank and earn clicks
  • Guides now bring visitors with treatment questions, not news readers

Conversions & reach

  • Key events from organic search grew 85%, from 84 to 155
  • Organic key event rate rose from 0.8% to 1.1%
  • New users from organic search grew 44%, from 7.7K to 11.1K
  • Referral visits grew 3.4x, and AI assistants started sending visitors

The results

Growth, in the data

Hover or tap any bar for its value.

Google clicks to treatment pagesSearch Console in Google Analytics 4, treatment and condition pages.
2.0KEarlier period8.4KLatest period4.2x
Google search visibilitySearch Console in Google Analytics 4, two equal periods
All clicksBefore · 8,028After · 12,0751.5xImpressionsBefore · 392,555After · 814,2022.1xTop-10 queriesBefore · 3,363After · 6,7702.0x
Google clicks by condition pageSearch Console in Google Analytics 4. Growth shown above each pair.
05001.0K1.5K2.0KEarlierLatestHerpes+339%Vertigo+320%Swollen gums+163%Azoospermia+3005%Freckles+405%Fistula+1625%
Growth from organic searchGoogle Analytics 4, latest period vs earlier period.
Key events+85%New users+44%Visits+37%
Visit growth by channelGoogle Analytics 4. AI assistants grew from 0 to 22 visits.
Referral+235%Direct+56%Organic Search+37%

Outcomes

What changed, in short

Outcomes

  • Google clicks to treatment pages grew 4.2x, from 2.0K to 8.4K
  • Key events from organic search grew 85%, from 84 to 155
  • Google impressions grew 2.1x and search queries in the top 10 doubled
  • Organic search visits grew 37% and new organic users 44%
  • Treatment pages earning clicks grew from 40 to 79

Tools used

  • Google Analytics 4
  • Google Search Console

Visits, users and key events are from Google Analytics 4, and clicks, impressions and positions from Search Console data in Google Analytics 4, comparing two equal periods of the same length. Key events are the conversion actions tracked in GA4. The clinic and its doctors are not named, and no patient data is published.

FAQ

Case study FAQ

Quick answers about this project.

Google clicks to treatment pages grew 4.2x, Google impressions 2.1x and search queries in the top 10 doubled. Organic search visits grew 37% and key events from organic search grew 85%.

Most earlier clicks went to one news article that brought few conversions. Clicks to treatment pages grew 4.2x, and key events from those pages grew from 19 to 69.

Herpes treatment (416 to 1,826 clicks), vertigo (191 to 802), azoospermia (21 to 652), freckles (118 to 596) and fistula (16 to 276).

To protect the clinic’s and its patients’ privacy. The case study shares search results only, with no patient data.

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