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Case study · E-commerce

Mytee Products: 100%+ Organic Traffic Growth and 5x Category Revenue for a US E-commerce Brand

How a 20-month SEO program, from March 2023 to October 2024, doubled organic traffic, nearly doubled top-10 rankings and helped a US truck parts and cargo control brand rank #2 in its industry for revenue and traffic.

Client
Mytee Products
Industry
E-commerce: truck parts, tarps & cargo control
Market
United States
My role
SEO Manager (remote, via ClickForge, Jaipur)
Timeframe
Mar 2023 – Oct 2024 (20 months)
  • 100%+Organic traffic growth~41.9K → ~84.1K est. monthly organic visits
  • 5xRevenue in targeted categoriesContributing 25% of organic sales revenue
  • #2In its US industryFor revenue and traffic in 2024
  • 91%More keywords in the top 104,592 → 8,767 ranking keywords
  • 3.5xBacklinks in year one20.3K → 71.6K backlinks
  • 7,100+SERP features wonFrom zero in March 2023

Quick answer

What did SEO deliver for Mytee Products?

Between March 2023 and October 2024, organic traffic grew over 100% (about 41.9K to 84.1K estimated monthly visits), top-10 keyword rankings rose 91%, and revenue in targeted categories grew 5x, contributing 25% of organic sales revenue. In 2024 the brand ranked #2 in its US industry for revenue and traffic.

The challenge

Where the site stood in March 2023

  1. Large catalogue, thin pages

    Thousands of product and category pages competed for the same terms, with thin or duplicate descriptions and inconsistent titles, headings and meta tags.

  2. Crawl and technical debt

    Broken links and redirect chains, canonical issues, an uncategorised XML sitemap that wasted crawl budget, and schema errors that blocked rich results.

  3. Strong national competitors

    Bigger cargo-control and trucking-supply retailers held the top positions for high-intent product and how-to searches.

The strategy

Four workstreams, run in parallel

Select a workstream to see what was done.

Technical SEO

  • Fixed 404 errors and replaced unwanted redirects with clean 301s
  • Resolved canonical URL issues and categorised the XML sitemap to save crawl budget
  • Improved page speed and Core Web Vitals (LCP and CLS) on desktop and mobile
  • Fixed schema and rich-result errors, and product snippet issues in Google Merchant Center
  • Disavowed toxic links and added correct rel attributes to outbound links

On-page & content

  • Rebuilt category pages around keyword intent, content structure and internal links
  • Created Enhanced Brand Content (EBC) templates for product pages
  • Optimized product descriptions, FAQs and image ALT text across the catalogue
  • Launched a monthly content calendar of evergreen, seasonal and trending topics
  • Wrote how-to guides for high-volume buyer questions (ratchet straps, chain grades, DPF cleaning)

Authority & off-page

  • Built a link-building strategy from competitor backlink-gap analysis
  • Guest posts, niche business listings and e-commerce forum submissions
  • Optimized the Google Business Profile and brand listings
  • Opened brand profiles on Pinterest and Quora for discovery

Growth & reporting

  • Onboarded affiliates and grew an influencer network for product review videos
  • Improved CTAs, "frequently bought together" and combo-set merchandising
  • Set SMART goals with monthly and quarterly KPI reviews
  • Automated reporting in Google Looker Studio

The results

Growth, in the data

Hover or tap any bar for its value.

Estimated monthly organic trafficSemrush estimate, before and after the program
~41.9KMar 2023~84.1KOct 2024+101%
Ranking keywords by Google positionSemrush, 27 Mar 2023 vs 15 Oct 2024. Growth shown above each pair.
01.0K2.0K3.0K4.0K5.0K6.0K7.0K8.0K9.0K10.0K11.0K12.0K13.0K14.0K15.0K16.0K17.0K18.0K19.0KMar 2023Oct 2024Top 3+72%4–10+97%11–20+86%21–50+73%51–100+52%
Authority built in year oneSemrush, first 12 months of the program
BacklinksMar 2023 · 20,338Mar 2024 · 71,6123.5xReferring domainsApr 2023 · 3,418Apr 2024 · 7,5832.2x
How-to content wins, March vs February 2024Change in organic Google clicks per query, month on month (Google Analytics 4)
how to set up ratchet straps+248%how to use a ratchet strap+211%how to use ratchet straps+204%how to use ratchet strap+142%how to set up a ratchet strap+132%chain sizes+30%dpf filter cleaning+28%ground protection mats+28%

Timeline

Twenty months, step by step

  1. Mar 2023

    Audit and baseline

    Full SEO audit and action plan. Baseline: about 41.9K estimated monthly organic visits and 4,592 keywords in the top 10.

  2. Q2–Q3 2023

    Foundations

    Technical clean-up, sitemap categorisation, schema fixes, category page and EBC templates, and the first content calendar.

  3. Mar 2024

    How-to content takes off

    Month on month, organic clicks to the ratchet-strap how-to guides rose 140–250%, and organic engaged sessions grew 24%.

  4. Apr 2024

    Year-one checkpoint

    Organic traffic +62%, ranking keywords +52%, referring domains 2.2x and backlinks 3.5x (Semrush, US).

  5. 2024

    #2 in its US industry

    Mytee Products ranked #2 in its US industry for revenue and traffic.

  6. Oct 2024

    Outcome

    About 84.1K estimated monthly organic visits (+101%), 8,767 top-10 keywords (up 91%) and 7,121 SERP features.

Outcomes

  • Organic traffic grew over 100%, from about 41.9K to 84.1K estimated monthly visits
  • Top-10 keyword rankings rose 91% and top-3 rankings rose 72%
  • Revenue in targeted categories grew 5x, contributing 25% of organic sales revenue
  • The brand ranked #2 in its US industry for revenue and traffic in 2024
  • Won 7,100+ SERP features, up from none at the start

Tools used

  • Semrush
  • Ahrefs
  • Screaming Frog
  • Moz
  • Rank Tracker
  • Google Search Console
  • Google Analytics 4
  • Looker Studio
  • Google Merchant Center
  • Google Business Profile

Traffic, keyword, backlink and SERP-feature figures are third-party Semrush estimates; content figures are from Google Analytics 4. Revenue outcomes are shown as relative change only. No customer, order or sales-volume data is published.

FAQ

Case study FAQ

Quick answers about this project.

From March 2023 to October 2024, organic traffic grew over 100%, top-10 keyword rankings rose 91%, and revenue in targeted categories grew 5x, contributing 25% of organic sales revenue. The brand ranked #2 in its US industry for revenue and traffic in 2024.

Twenty months, from March 2023 to October 2024. Year-one results were visible by April 2024: organic traffic +62% and ranking keywords +52%.

Technical SEO (crawl, redirects, canonicals, sitemaps, Core Web Vitals, schema), category and product page optimization with Enhanced Brand Content templates, a monthly content calendar of how-to guides, and authority building through link building and listings.

Traffic, keyword and backlink figures are Semrush estimates; content performance is from Google Analytics 4. Revenue results are shown as relative change only, and no customer or sales-volume data is published.

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