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Case study · Hospitality

Savista Retreat: 75% More Organic Search Visits for a 13-Room Boutique Hotel in Jaipur

How guides to Jaipur’s landmarks and festivals, and pages for the retreat’s own experiences, grew organic search visits 75% and earned 2.1 million Google impressions for a premium countryside boutique hotel.

Client
Savista Retreat
Industry
Hospitality: a 13-room countryside boutique hotel with premium stays
Market
Jaipur, Rajasthan (India), for travellers from India and abroad
My role
SEO lead
  • +75%Organic search visits5.2K → 9.2K (GA4)
  • +76%Engaged organic visits3.5K → 6.1K, engagement rate steady at 66%
  • 2.1MGoogle impressionsWith 10.2K clicks from Google
  • 17.2KSearch queries in Google’s top 10Out of 22.2K queries that showed the site
  • 172Pages earning Google clicks476 pages shown in Google results
  • 192Visits from AI assistantsUp from none, with 65% engagement

Quick answer

What results did SEO deliver for Savista Retreat?

Organic search visits grew 75% (5.2K to 9.2K) and engaged organic visits 76%, comparing two equal periods in Google Analytics 4. The site earned 2.1 million Google impressions and 10.2K clicks, with 17.2K search queries in the top 10, and AI assistants started sending visitors.

The challenge

Where the retreat stood before

  1. A small hotel with a premium price

    With 13 rooms, the retreat needs guests who are already planning a Jaipur trip and value a quiet countryside stay.

  2. Found mostly by its own name

    In the earliest Search Console data available, 70% of Google clicks came from searches for the Savista name.

  3. Outside the city centre

    Travellers search for Jaipur’s sights, festivals and things to do, not for the countryside where the retreat is.

Growth drivers

Where the growth came from

Select an area to see what changed in the data.

Jaipur travel guides

  • The Hawa Mahal guide earned 4,263 Google clicks and 1.34 million impressions
  • Average position 6.0 across the guide’s searches
  • Ranks for ticket price (#5.4), timings (#5.1) and distance-from-station searches (#2.9 to #4.3)
  • Distance searches rank in both English and Hindi

Jaipur Literature Festival

  • The festival page and two festival guides earned 1,084 clicks and 220K impressions
  • "jaipur literature festival 2026" at #3.0 and "jlf 2026 schedule" at #3.3
  • "jaipur literature festival 2026 timings" at #1.9
  • Links festival visitors to a stay at the retreat

Experiences

  • Workshop and retreat pages earned 1,525 Google clicks
  • Block printing, pottery, lac bangle, yoga and wellness pages all earn clicks
  • "block printing workshop jaipur" at #7.9 with 92 clicks
  • Yoga and wellness pages reach about 81% engagement

Brand & AI search

  • "savista retreat" ranks at #1.8 with 540 clicks and a 22% click-through rate
  • Searches for the Savista name brought 814 clicks
  • AI assistants such as ChatGPT and Gemini sent 192 visits, up from none
  • AI-assistant visits had a 65% engagement rate, close to organic search

The results

Growth, in the data

Hover or tap any bar for its value.

Organic search visitsGoogle Analytics 4, two equal periods.
5.2KEarlier period9.2KLatest period+75%
Visit growth by channelGoogle Analytics 4, latest period vs earlier period. AI assistants grew from 0 to 192 visits.
Organic Search+75%Organic Social+62%Direct+53%Referral+20%
Google clicks by page typeSearch Console in Google Analytics 4, latest period. 10.2K clicks in total.
Hawa Mahal guide4,263Experiences pages2,009Home page1,685Literature festival pages1,084Other travel & culture articles1,183

Outcomes

What changed, in short

Outcomes

  • Organic search visits grew 75%, from 5.2K to 9.2K
  • Engaged organic visits grew 76%, with engagement rate steady at 66%
  • 2.1 million Google impressions and 10.2K clicks, with 172 pages earning clicks
  • 17.2K search queries in Google’s top 10
  • AI assistants started sending visitors: 192 visits, up from none

Tools used

  • Google Analytics 4
  • Google Search Console
  • Search Atlas

Visits are from Google Analytics 4, comparing two equal periods of the same length. Google clicks, impressions and positions are from Search Console data in Google Analytics 4 for the latest period only: Search Console keeps 16 months of data, so there is no like-for-like earlier comparison. No booking, revenue or guest data is published.

FAQ

Case study FAQ

Quick answers about this project.

Organic search visits grew 75% and engaged organic visits 76%, comparing two equal periods. The site earned 2.1 million Google impressions and 10.2K clicks, 17.2K search queries reached the top 10, and AI assistants sent 192 visits, up from none.

By reaching travellers while they plan a Jaipur trip: guides to Hawa Mahal and the Jaipur Literature Festival, plus pages for the retreat’s workshops and wellness experiences, which then lead people to the hotel.

The Hawa Mahal guide (4,263 clicks), the experience pages (2,009), the home page (1,685) and the literature festival pages (1,084).

Google Analytics 4 and Search Console data in Google Analytics 4. No booking, revenue or guest data is published.

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