meenasapera.com · Growth roadmap

Meena Sapera: 6-Month SEO & Email Marketing Plan

A month-by-month plan to fix the website's foundations, rank for the searches that bring bookings in Jaipur, Rajasthan and India's major wedding cities, and build an email list that turns past clients and event planners into repeat business.

November 2026 – April 2027 SEO Email Marketing

Where we start

What the website audit found

These are the issues holding the site back today. Most are fixed in the first two months so that new content has a clean base to rank from.

59page titles that can be optimised

94meta descriptions to rewrite

85images over 100 KB slowing the site

5duplicate H1 headings on the homepage

0schema markup on key pages (Home, Blog, About, Contact)

Also found: heading hierarchy issues site-wide, thin service pages, and blog pages that look and read too much alike. There is no email list or email programme in place yet.

At a glance

The 6-month roadmap

M1Nov

M2Dec

M3Jan

M4Feb

M5Mar

M6Apr

SEO

Tracking: GA4 + Search Console

Technical & on-page fixes

Local SEO: GBP, directories, reviews

Service pages, FAQs, booking CTAs

Blog content (6–8 posts)

Keyword landing pages

City pages

Off-page: backlinks, PR, YouTube SEO

Packages, Events page, int'l directories

Email marketing

Tool, sender address, template

List building

Wedding season campaign

Event planner (B2B) outreach

Re-engagement (past clients)

A/B testing & optimisation

SEO work Email work Ongoing maintenance

Month by month

What happens each month

01Fix the foundationsNovember 2026

SEO

Set up Google Analytics 4 and Search Console
Complete the technical audit and start fixes
Fix the 5 duplicate H1s and heading hierarchy
Compress the 85 oversized images to speed up mobile
Claim and fully optimise the Jaipur Google Business Profile

Email

Choose the tool: Brevo or Zoho Campaigns
Create sender address: bookings@meenasapera.com
Design a branded template with logo, performance photos and social links
Add a "Download Our Event Brochure" form to collect emails
Add signup boxes to Contact and Blog pages

By month endTracking live, speed and heading fixes done, Google Business Profile verified, email system ready to collect signups.

02On-page content & local presenceDecember 2026

SEO

Rewrite 59 page titles and 94 meta descriptions
Add schema to Home, Blog, About and Contact
Expand each service page with 500–800 words of original content
Add a clear booking CTA, inquiry form, WhatsApp button and click-to-call
List on Justdial, IndiaMart, Sulekha, TripAdvisor, WeddingWire India, WedMeGood
Start asking past clients for Google Reviews
Publish the first 2 blog posts

Email

Import existing contacts from website inquiries
QR-code signup at every live performance
Launch the wedding season campaign (2 emails/month)
First send: "Make Your Sangeet Unforgettable with Authentic Folk Dance"

By month endAll meta and schema issues closed, 10+ directory listings live, first wedding emails sent.

03Target the booking searchesJanuary 2027

SEO

Launch landing pages for high-value keywords: "Rajasthani folk dance group for wedding", "Book Kalbeliya dance group Jaipur", "Rajasthani folk dance for sangeet"
Add FAQ sections to service pages for featured snippets
Internal links between related pages (e.g. Kalbeliya → Gallery → Blog)
Publish 2 more blog posts

Email

Wedding season emails continue (packages, past weddings, "Check Availability")
Q1 event planner email with downloadable rate card and media kit
Start A/B testing subject lines

By month end3 keyword landing pages live, first event planner email sent, first month of email benchmarks.

04Expand reach city by cityFebruary 2027

SEO

Create city pages for Jaipur and Udaipur
Start off-page SEO: guest posts, PR features, backlink outreach
Optimise YouTube titles, descriptions and playlists (by dance type and event type)
Make blog layouts and content more varied
Publish 1–2 blog posts

Email

Final wedding season emails of the peak period
Re-engagement campaign for clients who haven't booked in 12+ months, with a special offer and new acts

By month endJaipur and Udaipur pages live, backlink outreach under way, dormant clients re-contacted.

05Build the partner pipelineMarch 2027

SEO

City pages for Delhi and Mumbai
Partner with wedding planning agencies for referral links and traffic
Add video testimonials from planners and clients
Continue backlinks and blog posts

Email

Send planners the new video testimonials
Clean the list and segment by audience (couples, planners, corporate)

By month endAll 4 city pages live, first planner partnerships signed, list segmented.

06Packages, international & reviewApril 2027

SEO

Add a Packages page and an Events page
List on international directories for the UK/US diaspora wedding market
Full SEO health check against the November audit

Email

Q2 event planner email introducing the new packages
Spring wedding season send
Six-month review of open, click and booking rates

By month endPackages live, international listings started, and a 6-month results report with the plan for the next half-year.

Search targets

Keywords we'll go after

Chosen from Google Keyword Planner research and booking intent: these are the words people type when they are ready to hire.

Core booking (Jaipur & Rajasthan)

book folk dance grouprajasthani dance grouprajasthani folk dance grouprajasthani folk dance group in jaipurrajasthani folk dance in jaipurhire folk dancers for event jaipurkalbeliya dance group bookingbest folk dance group in rajasthanrajasthani folk artists near meICCR empanelled artists rajasthan

Weddings & events

wedding entertainment jaipurbook rajasthani folk dance for weddingrajasthani entertainment for weddingdestination wedding entertainment jaipurrajasthani folk dance for sangeettraditional baraat welcome jaipurwedding entertainment ideas rajasthanfolk dance group for corporate eventfolk dance workshop jaipur

Email programme

Three campaigns, three audiences

Campaign	Audience	Frequency	What goes in it	Call to action
Wedding season	Couples and families planning weddings	2 per month, Dec–Feb + April	Service packages, pricing tiers, past wedding portfolio	Book a Free Consultation / Check Availability
Event planner (B2B)	Wedding and event planners in Jaipur, Delhi and Mumbai	Quarterly (Jan, Apr)	New services, updated pricing, exclusive B2B packages, rate card / media kit	Partner with us for your next event
Re-engagement	Past clients with no booking in 12+ months	Once (Feb), then yearly	Recent highlights, new acts, a special offer	We'd love to perform at your next event

Measuring progress

What we'll report every month

SEO

Audit issues fixed (titles, metas, H1s, images, schema)100% by M2

Rankings for target keywordsMonthly

Organic traffic and booking inquiries (GA4)Monthly

Directory listings live10+

Blog posts published6–8

City pages live4

New Google Reviews and backlinksMonthly

Email

Open rate20%+

Click rate3%+

Unsubscribe rateunder 1%

New subscribers (brochure, site, events)Monthly

Inquiries traced to emailMonthly

To get started

What we need from you

Website admin access
Access to Google Analytics, Search Console and Google Business Profile (or permission to create them)
Jaipur address and phone number, exactly as they should appear everywhere
A list of past clients and event planner contacts
Recent performance photos, videos and client testimonials
Current packages and pricing for the brochure and rate card
A WhatsApp Business number for website and listing buttons