Six months to make Krishna's Herbal & Ayurveda the brand search and AI engines trust
The site is crawlable and well structured. It loses on authority: articles are split across two blogs, product pages hide their facts in images, and no named expert stands behind the claims. This plan fixes that in six 30-day sprints.
83 out of 100, with GEO the weakest lens at 69
The site passes 33 of 47 checks. AI crawlers can read everything; what holds the score back is proof that an engine would cite.
SEO · can Google index it?85 → 92
Crawls and indexes cleanly.
AEO · shaped like an answer?76 → 88
Answers exist but are buried.
GEO · would AI cite it?69 → 85
Thin on proof and authorship.
LLMO · can AI crawlers read it?94 → 96
llms.txt live, all bots allowed.
Most of the persuasive content is invisible to machines
| Area | What we found (1 Oct 2026) | Why it matters |
|---|---|---|
| Blog location | Two blogs: 124 older articles at krishnaayurved.com/blogs/health (written 2021–2024, last updated Oct 2025, no author or date shown) and the active WordPress blog at blog.krishnaayurved.com | Authority is split; the active blog builds little for the store, and the old articles look stale and unattributed to search and AI engines |
| Blog output | About 1 post a month; bylines are the brand or a staff name; no doctor reviewer | Kapiva posted 6 in one week (18–25 Aug); Baidyanath 5 in September |
| Blog topics | A cancer article filed under Women's Wellness; most posts filed under Immunity | Unreviewed Your Money or Your Life (YMYL) health content and loose categories weaken trust and topic clusters |
| Product pages | Diabic Care Juice: benefits, ingredients, dosage, certificates and testimonials are images | Search and AI engines cannot read image text |
| Reviews | 8,342 reviews on Diabic Care Juice, rating not shown as text | Your strongest trust asset is not working for search |
| Health claims | "Clinically Proven" on several products with no linked study; Castor Oil says "helpful in treatment of various diseases" | Hurts E-E-A-T and carries legal exposure |
| Testimonials | Two homepage photos are files named ChatGPT_Image_Jun_11_2026 | Synthetic-looking proof undermines trust |
| Brand entity | Homepage meta description names "Rajputana Agrico"; no Wikidata item | AI assistants cannot confidently describe the brand |
| Metadata | 23% of titles, 68% of descriptions in range | Titles become the label an AI engine cites |
| Images | 8,934 of 15,474 missing alt text | Lost image search and accessibility |
| Page weight | 800 KB HTML, 3.4% text-to-code, 47-word sentences | Copy buried in code and hard to quote |
| Catalogue | Juices 150 · Powders 46 · Skin 44 · Tablets 21 · Oils 4 | The juice range is a category-leadership opportunity |
| Assets you own | Press in ET BrandEquity, YourStory, Financial Express, Hindustan Times; Sonu Sood, Pooja Makhija, Yasmin Karachiwala; app; vaidya consults; Amazon, Flipkart, Blinkit, Zepto, Swiggy, Meesho | Exactly the off-site signals AI engines trust, not yet linked into schema |
Nine major issues decide most of the outcome
All nine are scheduled in Months 1–2.
Major
| # | Issue | Fix | Effort | Month |
|---|---|---|---|---|
| M1 | Blog split across two locations | Keep WordPress as the one blog, served at krishnaayurved.com/blog/ through a reverse proxy (e.g. Cloudflare Worker); move the 124 /blogs/health articles into it, merging duplicates on the same topic; 301 both old locations; update links and sitemaps | 7–10 days | 1–2 |
| M2 | Product facts locked in images | Rewrite top 30 PDPs: text benefits, ingredient table, dosage, who should avoid, storage | 2 h/PDP | 1–3 |
| M3 | No FAQ schema anywhere | 5–8 real questions per PDP and collection, 40–60 word answers, FAQPage JSON-LD | 30 min/page | 1–2 |
| M4 | No named authors or reviewers | Vaidya profile pages; "Reviewed by" on PDPs and articles; Person schema | 3 days | 1 |
| M5 | No publish or modified dates | Article schema with dates; visible "Last reviewed" line | 1 day | 2 |
| M6 | Brand entity unclear | Fix homepage meta; legalName only in schema; Wikidata once listings exist | 1 day + Month 4 work | 1, 4 |
| M7 | Reviews not readable | Rating and count as text; AggregateRating and Review schema | 1 day | 1 |
| M8 | AI-generated testimonial images | Real, consented customer photos or verified review cards | 1 day | 1 |
| M9 | Title tags (23% in range) | "Primary term — benefit | Krishna's" under 60 characters | 2 days | 1 |
Minor
| # | Issue | Fix | Effort | Month |
|---|---|---|---|---|
| m1 | 32% of meta descriptions out of range | The one sentence you want quoted, 120–155 characters | 2 days | 2 |
| m2 | No breadcrumb schema | BreadcrumbList JSON-LD in theme | 2 h | 2 |
| m3 | 8,934 images without alt text | AI-assisted bulk alt text; top 300 checked by hand | 3 days | 2 |
| m4 | 800 KB HTML | Remove unused apps and inline scripts; defer pixels; lazy-load widgets | 3 days | 2 |
| m5 | 47-word sentences | Edit top 50 pages to 15–22 words | Ongoing | 2–3 |
| m6 | No comparison tables | Real <table> comparisons: juice vs tablet, sizes, herb content | 1 day | 3 |
| m7 | Blog categories wrong | Re-map to 7 health hubs matching shop collections | 1 day | 2 |
| m8 | Footer links through redirects | Point at final URLs | 1 h | 1 |
| m9 | Inconsistent product types ("Oil" / "oils") | Normalise types and tags | 1 day | 2 |
| m10 | One URL returned 429 to the crawler | Check bot rate limits; allow verified crawlers | 2 h | 1 |
Low priority
- hreflang only if global.krishnaayurved.com targets other countries with similar pages.
- Thin contact page: add address, GST and licence numbers, hours, consultation link.
- Homepage counters render without numbers; "1,00,000,00+" is malformed.
- Duplicate bestseller tiles and repeated USP strip in the HTML.
- Open Graph image on http; switch to https.
- Doctor consultation lives on the blog subdomain; move to /pages/consult-a-vaidya.
Krishna leads on juices and press, and trails on visible expertise
Observed on each homepage and blog on 1 Oct 2026. "Not seen" means it was not found on the pages checked.
| Capability | Krishna | Kapiva | Maharishi | Axiom | Baidyanath |
|---|---|---|---|---|---|
| Blog on main domain | Split: old /blogs/health + active subdomain | Yes | Yes | Yes | Yes |
| Posting pace | ~1/month | Several/week | 5 in 22–29 Sep | Last Apr 2025 | ~5 in Sep |
| Named experts | No | Not seen | 3 vaidyas with degrees | Founder story | R&D institute |
| Dosha test | No | No | Yes | No | No |
| Shop by concern | 6 | 9 | 13 | 17 | 18 |
| Shop by ingredient | No | No | 17 herbs | No | No |
| Lab reports page | Badge image | Not seen | Yes | GMP/ISO in names | GMP in text |
| Visible FAQ | No | FAQ page | No | No | Homepage |
| Doctor consultation | Yes, on subdomain | Not seen | Yes | Free | Free |
| App | iOS + Android | Yes | Not seen | Not seen | Android |
| Quick commerce | Blinkit, Zepto, Swiggy | Zepto, Instamart | Not seen | Not seen | Not seen |
| Juice range | 150 SKUs | Focused | Small | ~100 | Collection |
What to adopt from competitors
MaharishiVaidya team page with credentials
3–5 named vaidyas as reviewers on every PDP and article. The biggest E-E-A-T and GEO lever.
MaharishiIngredient hubs
One page per herb with research and every Krishna product containing it.
MaharishiDosha test
A quiz that ends in a product routine and captures email or WhatsApp.
Kapiva"Best juice for…" content
Kapiva is writing these. With 150 juices, Krishna should own the cluster.
BaidyanathHomepage SEO block and FAQ
800–1,200 crawlable words on who you are, where you make it, and links to top collections.
MaharishiLab reports page
Batch tests turn "100% pure" from a claim into evidence.
Where Krishna can lead
- Juice authority: "India's 2nd largest Ayurvedic juice manufacturer" (as reported by YourStory) plus 150 SKUs, packaged as a Juice Guide hub.
- Press and celebrities as entity proof: a Media page, Organization sameAs links, and Wikidata.
- Quick commerce and app reach, mentioned in product FAQs ("Where can I buy Diabic Care Juice?").
Each pain point maps to one fix and the month it ships
| Pain point | Root cause | Solution | Measure | Month |
|---|---|---|---|---|
| Content effort does not grow traffic | New posts go to the subdomain; the 124 older articles on the main domain are no longer updated | One WordPress blog at /blog/ with the old articles merged in, 301s, links from each post to 2–3 PDPs | Organic sessions to /blog/, assisted revenue | 1–2 |
| PDPs rank poorly for "[herb] juice benefits" | Copy inside images; no FAQs | Text-first PDP template with FAQs and reviewer | PDP clicks in GSC; top-10 keywords | 1–3 |
| AI assistants rarely recommend Krishna | Weak entity signals, no experts, no dates | Vaidya bylines, schema, lab reports, Wikidata, press sameAs, llms.txt refresh | Monthly 30-prompt test across 4 engines | 1–6 |
| Shoppers doubt efficacy | Claims without proof; AI-looking testimonials | Study summaries, lab reports, photo and video reviews | PDP conversion; review count | 1–3 |
| Dependence on ads and marketplaces | Few owned acquisition paths | Dosha quiz, concern hubs, WhatsApp and email capture, Nector referrals | Leads/month; organic share of revenue | 3–6 |
| Brand confused with "Rajputana Agrico" | Legal name in public metadata | Brand name everywhere; legalName in schema only | Branded CTR; AI description accuracy | 1 |
| Thin presence beyond the site | Press not leveraged; no Q&A presence | PR calendar, vaidya answers on Quora/Reddit, YouTube Shorts, listings | Referring domains; mentions | 3–6 |
+40–60% organic sessions and an AI Visibility score above 90 by March 2027
Traffic and revenue are indexed to the October 2026 baseline (= 100), set in Week 1. Health is a YMYL category, so most gains show from Month 3.
| KPI | Baseline Oct 2026 | End Month 3 | End Month 6 |
|---|---|---|---|
| AI Visibility score (SEO tool) | 83 | 88 | 92+ |
| GEO score | 69 | 78 | 85+ |
| AEO score | 76 | 84 | 88+ |
| Entity & trust category | 52% | 70% | 85% |
| Organic sessions (index) | 100 | 115–125 | 140–160 |
| Organic revenue (index) | 100 | 110–120 | 135–150 |
| Keywords in Google top 10 | Week 1 | +25% | +60% |
| New or refreshed articles on /blog/ | 0 | 45 | 110+ |
| PDPs rewritten with FAQ | 0 | 30 | 80 |
| Referring domains | Week 1 | +20 | +50 |
| AI prompt test: brand mentioned | Week 1 | +10 pts | +25 pts |
| Organic email/WhatsApp leads | Week 1 | 500/mo | 1,500/mo |
Shifting from fixes to growth
AI tools roughly double drafting, schema, alt-text and reporting speed. Every health claim still needs a human vaidya review.
Fixes & quick winsPlatform: tech SEO, AEO, GEO, LLMOContent, off-page & engagementReporting
M1 Oct
110
40
16
M2 Nov
50
90
20
16
M3 Dec
20
80
60
16
M4 Jan
50
100
16
M5 Feb
40
110
16
M6 Mar
30
120
16
Weekly rhythm
| Day | Focus |
|---|---|
| Monday | GSC, GA4 and rank check; 10-prompt AI test; plan the week |
| Tuesday | Technical and on-page fixes |
| Wednesday | One article or three PDP rewrites, sent for vaidya review |
| Thursday | Publish reviewed items; schema, FAQs, internal links |
| Friday | PR pitches, Q&A answers, listings, social repurposing; weekly report |
What you need to provide
| Requirement | Why | When |
|---|---|---|
| Shopify staff account | All on-site fixes | Day 1 |
| GA4, Search Console, Bing Webmaster, Cloudflare | Baseline, monitoring, proxy and bot rules | Day 1 |
| WordPress admin for the blog | Site URL, canonicals and redirects for the /blog/ move; SEO plugin settings | Week 1 |
| 2–3 vaidyas (credentials, photo, 4 h/week) | Reviewer E-E-A-T and claim checks | Week 2 |
| Study PDFs, lab reports, GMP/AYUSH licence numbers | Evidence pages and compliance | Week 2 |
| Regulatory reviewer | Wording guide for disease-related claims | Month 1 |
| Shopify/WordPress developer on call (8–10 h/month) | Reverse proxy, theme schema, speed, quiz | Months 1–3 |
| SEO suite, 1 seat | Keywords, backlinks, rank tracking, AI visibility re-scans | Month 1 |
| AI tools (Claude/ChatGPT, Perplexity) | Drafting, schema, prompt testing | Month 1 |
Six 30-day sprints in three buckets
Each month lists tasks under (1) major issues and quick wins, (2) platform: tech SEO, AEO, GEO, LLMO, and (3) off-page, content, engagement and new modules. Ticks are saved in this browser only.
Three reports, each with a fixed audience and date
| Report | Audience | When | Contents |
|---|---|---|---|
| Weekly pulse | Marketing lead, founder | Every Friday | Tasks vs plan, organic sessions and revenue vs last week, top 5 movers, blockers |
| Monthly performance | Founder, marketing, e-commerce head | 3rd working day | KPI table vs targets, SEO tool re-scan (SEO/AEO/GEO/LLMO), AI prompt test, content shipped, links gained, compliance audit, next month's plan |
| Quarterly review | Leadership | End of Months 3 and 6 | ROI, competitor movement, plan changes |
Dashboard (Looker Studio on GA4, Search Console and the SEO tool): traffic, organic revenue, top-3/top-10 keywords, AI Visibility score, AI prompt mention rate, referring domains, reviews, quiz leads, consultation bookings, Core Web Vitals and schema errors.