Nearly 70% of all online experiences begin with a search engine. With search engine optimization (SEO), you can improve your organic rankings to reach new customers online. As part of your SEO strategy, however, you’ll need to consider technical SEO factors.
With a technical audit SEO analysis, you can make changes to your site to improve your rankings. What is technical SEO, exactly?
Read on to learn everything you need to start improving technical SEO on your site today.
What Is Technical SEO?
First, let’s answer the question that likely brought you here in the first place: what is technical SEO?
Technical SEO is one of four types of SEO. The other three include on-page, off-page, and local SEO. Technical SEO involves the backend of your website to ensure you’re offering site visitors a positive user experience.
With technical SEO services, you can make sure your site adheres to Google’s technical SEO factors. Your website’s visibility, indexation, crawling, and user experience (UX) can improve, encouraging visitors to linger on your site. As they linger and explore, your organic rankings can improve, setting your business up for success.
Your Technical Audit SEO Checklist
Before working through this technical audit SEO checklist, consider requesting technical SEO services from an experienced agency. With help, you can improve your site and boost your rankings.
Here are a few technical SEO factors you’ll need to consider.
Google Indexing
First, make sure Google is able to crawl and index your website. Otherwise, your site won’t rank for relevant searches.
Visit your Google Search Console to determine your site’s index status. You can also determine which pages are or aren’t indexed.
Broken Links
Broken links can frustrate visitors, encouraging them to leave your site. As they leave, your bounce rate will increase, which can hurt your rankings.
Review your websites and fix any broken links. Create a custom 404 error page or redirect visitors to relevant pages.
XML Sitemap
XML sitemaps can help Google’s search engine crawlers index your website content.
Generate an XML sitemap for your site if you haven’t already.
Core Web Vitals/UX
About 88% of shoppers won’t return to a site after a negative experience. Google’s Core Web Vitals are a series of ranking factors that can help you improve your website’s UX.
Make sure your site is fast, user-friendly, mobile-optimized, and secure with an SSL certificate.
Run your site through Google’s PageSpeed Insights to determine if your pages are lagging. Compress images and remove unnecessary plugins or scripts.
Run your site through Google’s Mobile-Friendly Test to ensure it’s easy to use on mobile devices. Google will review the mobile version of your site first to determine your rankings.
Improve Your Website’s Technical SEO Today
Using this technical audit SEO checklist can help you improve your website, which could boost your organic rankings. Higher rankings can help you reach new customers, allowing you to generate leads and sales. Review your site for these technical SEO factors today.
With a strong technical SEO strategy, you can set your business up for long-term growth.
Need help improving your technical SEO? We’re here for you.
Contact Me today.
