Namaskar!
This gives a feeling of being attached to your roots of a traditional India. And that’s exactly what I am. I come from a very humble background and simple upbringing by my simple parents. The jobs that I have taken up till now have been challenging in terms of delivery of high performance, time management, and building relationships. And I can very well say I have been successful in these aspects.
Profile Overview
I am a result-driven and experienced expert in digital marketing & business analysis (B2C and B2B) in e-commerce, healthcare, education, SaaS, and service industries. I help businesses by implementing the right SEO practices and solutions. I have contributed to startups and multi-million-dollar revenue companies, gaining a solid understanding of the business demands and deliverables. I have been able to manage teams for 5 plus years and have achieved business goals through teamwork and working in long-term cycles.
Skills:
On-Page SEO, Off-Page SEO, Technical SEO ;
Keyword Research, Core Web Vitals, Local SEO ;
CRUX, Schema Markup, Visual & Voice SEO ;
Guest Posts, Press Release ;
Website Audit, E-E-A-T & Google NLP Compliance ;
Google My Business, Google Discover ;
Content Architecture, Backlink Strategies ;
Screaming Frog, SEMRush, Ahrefs, SpyFu, Majestic, SEO Power Suite ;
Google Analytics 4, Google Search Console, Google Tag Manager ;
Lighthouse, GTMetrix, Google Data Studio ;
Work Planning, Defined KRA & KPI, Team Planning, Reporting ;
Trello, Cross-Functional Communications ;
Client Relationship Management, Competitor Analysis, SEO Trends ;
AI Tools, Algorithm Updates (MUM, BERT & Core), A/B Testing ;
Robots.txt, XML Sitemap, Internal Linking ;
JS & Cache Links, Page Engagement Optimization
Affiliate Marketing, Influencer Marketing ;
Klaviyo, Mailchimp, Email Marketing ;
Google Ads, Facebook Ads, LinkedIn Ads, Google Merchant Center ;
HTML, CSS, WordPress, Magento, Drupal, Shopify ;
UI/UX, Zoho, International SEO
Power BI, linguistic models, Six Sigma, Excel dashboards, Conversion rate optimization
Work Experience:
SEO Manager – Mytee Products / Clickforge Pvt. Ltd. (Ohio, USA) Mar’23 to Dec’24
MyteeProducts.com is a leading e-commerce platform specializing in the sale of high-quality industrial and commercial products. We cater to a wide range of customers, including trucking companies, warehouses, construction sites, and more. As an SEO Manager, I am responsible for overseeing and leading our SEO team to drive organic traffic, improve search engine rankings, and increase the visibility of our website in search results. I strategize and get effective SEO strategies implemented, optimizing website content and managing various SEO initiatives. I have a strong understanding of search engine algorithms, keyword research, and technical SEO.
- Develop and execute comprehensive SEO strategies to increase organic traffic, improve search rankings, and enhance overall website visibility.
- Conduct in-depth keyword research and analysis to identify relevant keywords, phrases, and long-tail variations to target for optimization.
- Optimize website content, including product descriptions, blog posts, landing pages, and other web assets, to improve organic search performance.
- Collaborate with cross-functional teams, including content writers, web developers, and marketing managers, to ensure SEO best practices are implemented throughout the website.
- Perform technical SEO audits and provide recommendations to optimize website structure, URL structure, metadata, schema markup, site speed, and mobile responsiveness.
- Monitor and analyze website performance using SEO tools and Google Analytics, providing regular reports and insights to stakeholders.
- Stay up to date with the latest industry trends, search engine algorithm updates, and SEO best practices to ensure continuous improvement and innovation in SEO strategies.
- Conduct competitor analysis to identify opportunities and gaps in the market and develop strategies to gain a competitive advantage.
- Collaborate with the marketing team to develop and implement link-building strategies and outreach campaigns to increase website authority and backlink profile.
- Stay informed about industry trends and developments in SEO and provide recommendations for new tools, technologies, and approaches to enhance SEO efforts.
Senior SEO Executive – GirnarSOFT Pvt. Ltd. / CarDekho Jaipur, INDIA Jan’20 to Mar’23
Girnar Software Pvt. Ltd. is a renowned and topmost IT services and solutions company in India, which has more than 5000 employees with products like CarDekho, InsuranceDekho, etc.
- Design, develop, and execute digital marketing strategies for services and SaaS solutions to increase their visibility and user engagement on their online channels.
- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.
- Leading a team of 5 people, including marketing, design, content, & analyst executives.
- Executed campaigns & marketing strategies for 6+ clients.
- Reduced 50%+ costs as compared to prior ad spend.
- Increased 40% incoming leads by paid promotions & 60%+ incoming lead ratio by organic.
- Keyword Research (Content Research, Target Keyword Campaign SEM Rush, SpyFu, and Ahref)
- Organic Promotion: On-Page & Off-Page Marketing Activities Promotions to Increase Organic Search Engine Traffic.
SEO Executive – My India Art Handicrafts Jaipur, INDIA July 2015 to December 2019
- Plan and execute web SEO/SEM campaigns according to the needs of the clients/products.
- Provide recommendations and execute strategies for content development in coordination with SEO goals, general and keyword-specific.
- Competitor Analysis (Content Marketing, Campaign Review, Growth Factor).
- Hashtag Promotion, Campaign Promotion Strategies, Local Area Promotion.
- Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities (Content Research, Target Keyword Campaign, Buzzsumo, and Google Trends).
IT Business Analyst – Atharv InfoSolutions Pvt. Ltd. Jaipur, INDIA Mar’13 to Dec’14
- Analyzing Requirements & Project Descriptions.
- Defining and implementing methodologies for all phases of development.
- Execution of the site: page design, HTML coding, graphic design, and implementation.
- SEO, On-Page and Off-Page Optimization
- Keyword Research, SMO, Google Analytics
IT Business Analyst – Wits Technologies Delhi, INDIA Jan’12 to Feb’13
- Meetings with clients to establish a work report.
- Bidding and Writing Contract Proposal
- Get the project done with the team.
‘Where there is a will, there is a way’ is the motto of my life, because I dream big and put in all my efforts to achieve it. My qualities of perfection, professionalism, love for details, and never-give-up spirit will always help me bring name and fame to the company that I work for